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The Human
Kate
I talk to customers and figure out what to build next
I build custom AI teams for small businesses and one-person companies — shaped around how your business runs, built to learn what works. Read the thesis →
It runs my business every day. Yours would be shaped around how you work.
How the team works: Kate hands a goal to Elon, the CEO. Elon turns it into a plan for Jobs (design), Linus (engineering), and Verification, where Turing checks quality and Schneier keeps things secure. Bezos talks to customers and brings their feedback back to Elon.
Kate
I talk to customers and figure out what to build next
Elon
Turns goals into a clear plan and keeps the team moving
Jobs
Designs the look and feel of what we build
Linus
Builds the thing so it actually works
Verification
Checks everything works and stays safe before it reaches you
Bezos
Talks to your customers and brings their feedback back
How the team works: Kate hands a goal to Elon, the CEO. Work flows through Jobs (design) and Linus (engineering) to Verification, where Turing checks quality and Schneier keeps things secure. Bezos talks to customers and brings their feedback back to Elon.
This landing page? Built by this exact team when I was visiting Trader Joe's.
Most tools just do more, faster. This one gets smarter.
Step 1
The system proposes the week's one move. You approve it. Success is defined before any work starts.
Step 2
Your AI team does the work: posts, pages, emails, follow-ups.
Step 3
The system measures results against the plan. If the move flopped, it says so.
Step 4
Wins go into your business memory. Dead ideas get killed. The loop itself improves: how it plans, what it measures.
You own the goals and what counts as success. The system plans, measures, remembers, and knows which ideas to kill. It never gets to move the goalposts.
Say you run a premium service business. Yours could be a landing page that brings clients in, a private client portal, a back-office app — with an assistant for you and a concierge for your top members. Underneath it, the same weekly loop: it picks the focus and learns what works.
Yours would be different — that's the point. It's built around your business.
It starts with a conversation, not a proposal.
Walk me through how your business runs and where you're guessing. I'll tell you, in plain language, what AI can actually do for you.
Together we spot where your time actually pays off. Sometimes it's a tool that already exists. Often it's clarity about what to stop doing.
If it's worth building, my AI team and I set up your loop. It starts learning your business from week one.
In 30 minutes, we talk about how you work today, what's drowning you,
and what your ideal day could look like. You'll leave knowing what's possible.
No spam. No pitch. Just a conversation between business owners.